Marketing Mastery Meetups
These two-hour sessions will comprise an hour’s power session with Essex Marketing Services’ founder Clare Martin revealing her top tips for marketing success for the topic and then an hour’s marketing clinic. Attendees will be able to ask Clare questions about other areas of marketing in this session.
There will also be the opportunity for you you network during the session with other like-minded small business owners.
Book four or more sessions and get your fifth free. Just add those you’d like to attend and the discount will be applied automatically.
Ideal Clients and Creating a Marketing Strategy – Tuesday 10th September, 12pm-2pm
What are ideal clients and why are they so important? How can you make sure you’ve identified your ideal clients for more effective targeting? This session will also help you understand how to create a marketing plan and target people on the marketing platforms they use to increase engagement and sales.
Branding – what makes a memorable brand? – Friday 20th September, 12pm-2pm
What is included in a brand? How can you make sure your customers recognise you? It will include advice on logo design, typography, colours, photography and tone of voice. It will also touch upon social media branding, such as creating a consistent grid on Instagram and brand image on Facebook.
Engaging Ideal Clients on Facebook – Tuesday 24th September, 12pm-2pm
How can you build engagement on Facebook? This session covers both pages and groups, plus building your following and converting page likers to loyal customers. Also, how can you engage in conversation with new ideal clients using Facebook as a primary marketing platform?
Starting Instagram from scratch – Friday 11th October, 12pm-2pm
For those who are yet to start an Instagram account or are unsure where to go after setting up an account, this session will go back to basics, explaining why it’s good to have an Instagram account, how to set it up, connect to your Facebook and dos and don’ts when using it to engage customers.
Engaging Ideal Clients on Instagram – Tuesday 22nd October, 12pm-2pm
For more advanced Instagram users, this session will look at ways of building momentum, including creating targeted content, refining your grid, using hashtags to gain more engagement and focusing on content and the story. We’ll also explore Instagram algorithms, IGTV and Instagram Stories.
Pinterest – what it is and how to use it in your marketing strategy – Friday 8th November 12pm-2pm
What is Pinterest, why should you be using it and how can you build a Pinterest following? What content should you include, how should you post to Pinterest and how should you organise your content? Although it’s lacking behind Facebook and Instagram in popularity, it really is vital for some brands – is yours one of them that should be using it as your core marketing strategy?
How to Grow Your Presence on LinkedIn – Tuesday 12th November, 12pm-2pm
How does LinkedIn work? How can you build your following on LinkedIn? Is it relevant to your business? This session will cover how to create a sparkling LinkedIn profile, how to approqach people of interest and an ongoijng content strategy that will convince business decision makers to work with you.
Social Media Advertising – is it worth it? – Friday 22nd November 12pm-2pm
Should you advertise on social media? Which networks are best and how can you run successful ad campaigns that will result in sales, rather tthan burning your money? We’ll look at Facebook, Instagram, Pinterest and LinkedIn ads in this session.
Introduction to SEO – Tuesday 26th November 12pm-2pm
What is SEO (search-engine optimisation)? How does Google decide to rank you? What can you do to improve your SEO? Find out how to make sure your website shows up in Google searches, both using keywords and making sure your website performance is as good as possible
An introduction to blogging – Tuesday 3rd December, 12pm-2pm
What is blogging and why should you do it? How often should you blog, what should you do with the blogs and how can you make more time to blog? We’ll also explore content ideas, how to find them and how to outreach to publications to extend your blogging strategy and build backlinks to your website using the power of words.
If you are unable to make the session in person, you can book to join online via Skype.
These meet-ups take place at 143 St Georges Park Avenue, Westcliff, SS0 9UB.
Light refreshments provided. Anyone attending a Marketing Mastery Meetup will receive a 10% discount off consultation sessions, 1-2-1 workshops or online courses on the day.
Spaces are non-refundable unless the event is cancelled and any alternative dates are not convenient.
Ideal Clients and Creating a Marketing Strategy – Tuesday 10th September, 12pm-2pm, Branding – what makes a memorable brand? – Friday 20th September, 12pm-2pm, Engaging Ideal Clients on Facebook – Tuesday 24th September, 12pm-2pm, Starting Instagram from scratch – Friday 11th October, 12pm-2pm, Engaging Ideal Clients on Instagram – Tuesday 22nd October, 12pm-2pm, Pinterest – what it is and how to use it in your marketing strategy – Friday 8th November 12pm-2pm, How to Grow Your Presence on LinkedIn – Tuesday 12th November, 12pm-2pm, Social Media Advertising – is it worth it? – Friday 22nd November 12pm-2pm, Introduction to SEO – Tuesday 26th November 12pm-2pm, An introduction to blogging – Tuesday 3rd December, 12pm-2pm