Any marketer worth their salt will tell you that, as a small business owner, a solid business plan is more or less essential. There are people out there who manage to wing it and still make a success of their venture, but they’re few and far between, and having a structured idea of what you […]
Email marketing is one of the most direct ways to address your current and potential clients, especially if you’ve got a long list of opted-in email subscribers to promote to. However, sending an email and getting it to really hit the mark are two different things, and there’s nothing worse than spending hours creating a […]
LinkedIn for business does what it says on the tin – it connects people. Mainly it connects businesses to other businesses, but is fast becoming much more than that. The network is also being used for brand awareness, providing career opportunities, driving business and conversion results, as well as gaining and educating potential clients about […]
One of the biggest reasons for using WordPress as a framework for your business website is the vast array of plugins available. Plugins are essentially little packages of software which you can add to your site which give you specific functionality and most of the best WordPress plugins are totally free to use. Here, we […]
Email marketing is useful to small business in so many ways, not least of all that it costs very little to create a campaign and can target a broad customer base with just a few clicks of a keyboard. Email marketing allows you to send offers and discounts, highlight new products or services and create […]
It’s a given that a website is a must for any business, as a one-stop shop to showcase the service or products, and act as a platform for potential and existing clients. There are many options for the type of website you can have, and the pages and posts to include. Website must-haves – what […]
In the latest chapter of social media is the Instagram Story – the question for your small business though, may be how do you tell a good Instagram Story from a bad one? The story function can be found at the top of the timeline on your Instagram timeline. By holding down on the circle […]
Social media top tips – don’t make it too complicated Love it or hate it, social media is an essential way to connect with potential clients. Social media platforms are budget-friendly, and have an audience that is ready and willing to connect and engage with you and your small business. However, for a small business, […]
Video content marketing – does your company use it? We live in a fast-paced society, and many of us have little spare time, and the attention span – especially for news and marketing – of a goldfish. Since television was born and the ‘TV advert’ was created, as an audience we are used to watching […]
When you think of Instagram, you usually think of lots of pretty shots of people’s dinner, exotic holidays and the occasional cute pet. Plenty of brands utilise Instagram to get coverage for their products, but most of those companies fall squarely in the B2C sector, aiming their marketing at a retail audience. It’s easy to […]
So, you’ve got a huge list of customer email addresses, they’ve all opted in to receiving information according to GDPR guidelines and you’ve signed up to Mailchimp to give yourself an easy way to send emails to all of them at once. So, why is your open rate so low? Having the ability to send […]
We’ve written before about how you can get people reading the content you’ve spend time creating for your business blog, but today we thought we’d take a look at how you can get people to share your content via social media. Organic sharing is the lifeblood of content marketing, and you don’t want to just […]
Keywords; probably a word you are fed up of hearing. The key, the secret But those keywords you choose to optimise your website and online marketing are so important for organic reach and paid adverts. So choosing the right words is vital. There are a number of ways you can ensure you have hit all […]
Digital marketing – don’t fear it The digital age is ever-evolving. One slurp of your morning latte later, and there’s another new way consumers are searching or viewing for products and services. All business owners will realise the importance of marketing, and with the continuing growth of digital marketing, it’s vital to keep up to […]
When it comes to marketing a small business, most of us have jumped on the social media bandwagon and have a variety of accounts across several platforms. Facebook and Instagram are the most popular places for businesses to promote themselves, with Twitter coming a close second. However, there are a few lesser-used services that many […]
Nothing comes for free, right? The same can go for marketing your small business. It may be time for a paid ad campaign. Paid Ad Campaigns do pay off Organic SEO meta data throughout your website and social media will of course increase your long-term searchability, and should be continued. However, you may also find […]
As small business owners, we’d all love an engaged and loyal customer base who came back to us to buy our products and services time and time again, and having an actual community of followers is the Holy Grail. Building a community around your business is not something you can do overnight, but it’s well […]
Managing a business blog may seem like a simple case of having an idea and getting it onto the page, but the inspiration to write is often hard to come by. Unless you have a concrete brief on exactly what you need to write about, it can be tricky coming up with fresh ideas, especially […]
When you hear the phrase ‘content marketing’ most people will immediately think of the written word. Blogging for business has become pretty huge, but for some people it falls wide of the mark. Lots of people are turned off by the idea of reading lots of text, or you may simply not have the time […]
Established Essex motherhood brand Do It Like a Mother was expanding and needed a shiny new website to promote all the new brand extensions it was plotting. Keri approached to completely revamp her existing site. Although built on WordPress, the previous website was built using a blog template with limited functionality, meaning it was limiting […]
Am I right to post the same message on different social media platforms? “I have heard that sharing the same post on different social media platforms actually dilutes your reach-is this true.” A frequently asked question at EMS. The answer is not black and white. It’s important to share messages, news and posts on all […]
So you’ve been hurriedly writing blogs, after being told it will help increase traffic and engagement to your site and ultimately raise your company’s profile and sales. However, you’re worried that nobody is reading them – why not? Here’s EMS’ top tips on getting people to read your blogs. Getting people to read your blogs […]
Social media content calendar – your most vital tool So, you run a little cute cat cafe. A customer asks what you are doing for #nationalcatday. Well you had no idea this day even existed and now you’ve missed a chance to promote your business on this very relevant day. That’s why your business needs […]
Maddie Cole is a singer in Essex. She wanted to focus on getting more private clients, both for alternative weddings and venues to host her tribute shows, so apporached us to help take her branding and marketing to the next level. At the consultation, we discussed where her business was and where she wanted it […]
Karen’s website for her yoga business, The Calm Space, was created on Wix and although it looked attractive and reflected what she did, a free website revealed that it wasn’t performing particularly well in Google and needed a bit of a revamp. Essex Marketing Services took on the challenge and created a new website in […]
If you’re in the early stages of starting your small business, you might be in the process of thinking about factors such as branding and logo design. Branding is the imagery and text you will use to make your business identifiable and keeping it consistent across the board is really important. But why is brand […]
Running a small business can sometimes make you feel a little bit like a one-man (or woman!) band – as well as performing all of the main tasks which keep your business afloat, there’s all of the other functions which bigger businesses have whole departments for. Things like payroll, staff scheduling, stock management and customer […]
One of the most common things that we hear from other business owners is how lonely it can be, at times, to run a small business. Although small business ownership has numerous advantages, if you work from home and don’t employ anyone else it can feel a little isolating at times. What a lot of […]
There’s a really fine line, when it comes to blogging for your business, between being professional and being drier than the Sahara. Equally, if your business blog is too personal, it’s likely that people won’t even realise you’re blogging for a business. It is possible, however, to find a middle ground between the two scenarios, […]
Using social media for business has become one of the most popular forms of marketing, not least of all because it’s cheap to implement and gives a good return if you get it right. From Facebook to Twitter to Instagram, each channel offers a slightly different format, but the one thing that they all have […]
Have you ever looked at someone’s social media pages and wondered how they’ve seemingly got thousands of followers but zero engagement? There could be a number of reasons for this, but if their comments section is more tumbleweed than talk, it could mean that they’ve bought their followers.
If there’s one major trend we should all be following for our small business marketing, it’s uploading content to a business blog. 2018 has been the year of content creation, and for very good reason – creating content is cost-effective, allows you to give your company personality and helps to establish and build relationships with […]
Social media is ever-evolving, that is the beauty of it. As a user, and more significantly, small business user promoting through social media – you need to be up to date with any relevant changes, rules and regulations.
When setting up a business, you’re going to have some huge decisions to make. One of them is choosing how to market your business, and in the current climate, with marketing comes the question which social media platforms should you use that will benefit your business and gain revenue.
Unless you’re someone who’s been incredibly lucky, the vast majority of us have to fight to make money in the early days of starting a small business, be that through finding new clients or getting people to take notice of your products.
A Google My Business (GMB) listing should be viewed as an integral part of your business marketing strategy. It will allow you to appear in local search results, on Google Maps and displays invaluable information about your service, what you offer and when you offer it.
Running a company is hard work. Full stop. There’s always something to do. And now it’s time for a rebrand. It could be because feedback shows your current branding is out of date, especially on the website. Or the content on the site doesn’t quite fit to the business ideal any more. Or you simply […]
You’re ready to promote your brand and find your ideal clients. You’ve got a Facebook page, you’ve set up your ads account and you’re ready to start spending money to get customers flocking to your website or your page. But wait! There’s more to it than just chucking something together in the hope your potential […]
When you first start your own small business, your working hours tend to be all over the place, working from the moment you wake up, late into the night, and sometimes even around your regular work hours if you haven’t yet quit your 9 to 5.
If you run a small business, weekly or even daily vlogs can be an excellent way to keep your customer base informed about new products and services you may be offering. It can also add a personality to your business, which is especially useful if you have a particular niche that you’re trying to appeal […]
There are many reasons for starting a small business, but for most of us it comes from finding a way to make a living from a skill or talent that we already have. However, as many small business owners learn, running a business is about so much more than selling your product or service, and […]
Back in the ‘old days’, if you wanted a local window cleaner or carpenter, you opened Yellow Pages and laboriously scrolled through to find what you wanted in alphabetical order. Fast forward to the present and all you need to do is pick up your tablet or phone and search which service you require and where […]
Every company, be they large or small, should care about their search engine ranking. It’s the key to driving visitors and ultimately revenue to your business’s door. There are many things to consider when search engine optimisation is being discussed, and there are many strategies a company can implement to enhance their performance, but one […]
As we’ve mentioned in previous blog posts, targeted marketing is essential for small business owners who want to find new customers without spending more than is necessary. It can save you both time and money in the long run and ensures that all of your advertising budget is being used in a way that will […]
There are many strategies you can implement when looking to improve your online presence and search engine listing, some complex and some simple. One of the most important things to do if you’re a local business, also happens to be one of the most straightforward (and free) – ensure that you have a Google My […]
You've set up your website and are ready for customers and clients to come streaming in, but you check your Google Analytics and you haven't had any visitors for the last week. ARGH! Sound familiar? Look no further than our guide to five common reasons no one's finding your website.
If you’re building your brand from the ground up, it is super important to have an active presence across your chosen social media channels. Instagram, Facebook, Pinterest and Twitter are all fantastic ways to connect with your target audience…but is your social media strategy eating up too much time in your day?
For most small business owners, social media is a large part of their marketing strategy, thanks in no small part to the fact that it offers a free way to interact with customers and allows you to build a community around your brand. Many people choose to delegate this task to a marketing professional, while […]
Fueled by interactive features such as stories and shoppable photos, it’s easy to see why Instagram has doubled its usage to over 800 million monthly active users in recent years. It’s social at its most visual; the perfect place to build a brand and capture an engaged audience.
Joanne Salmon is a virtual PA working in Essex and enlisted Essex Marketing Services’ support to help her get her new business off the ground. Six months in, her business is flying and she’s almost at the stage where she can quit her day job to focus on her virtual PA business full time.
If you spend any time at all on social media, you’ll very likely have seen a ‘Facebook Live’ session, either while it’s in action or once it’s finished. Facebook Lives are a way for people to record video and broadcast it live through Facebook, and then save it to a page once the broadcast has […]
Everyone who uses WordPress wants a site that looks accessible and professional but very few people possess the technical skills required to build such a thing. There are ways of ensuring that your site still looks sharp without booking yourself onto an intensive design course, thankfully.
According to Statista, 22% of the world’s population is on Facebook and 81% of millennials check Twitter at least once a day. LinkedIn boasts more than 520 million users and Pinterest accounts for 25% of all retail website referral traffic. These numbers aren’t to be taken lightly. But how can you take advantage of these […]
The world of advertising is almost unrecognisable from even as recently as ten years ago – rather than finding products and services through print adverts or traditional media, people are far more likely to be influenced by social media, which means that your marketing plan needs to adapt accordingly, even if social media isn’t really […]
Facebook has long been considered a useful resource for businesses, both large and small, giving them a place to advertise, communicate with customers and build a public presence with little need for additional budget.
Motivation and a solid work ethic are your best assets when it comes to keeping up in a fast moving business, but there are also some solid tools you should add to your arsenal, helping to maximise your efforts and stay afloat when you’re rushing around like a headless chicken!
When it comes to getting a buzz going about a product or service that you’ve been tasked to market, journalists are like the gatekeepers to good publicity.
Blogs are a way to engage and inform your potential customers about your business and industry. They can be packed with fascinating, quality content and a whole lot more to boot, but if you choose the wrong subject, they can also be lustreless, turgid and crammed with keywords and very little of actual worth.
The relationship between marketing professionals and journalists has long been one of symbiosis – from the marketing point of view, getting your product or service mentioned in the media is a major score, but by the same token, editors are always looking to fill space with mention of the latest big thing.
Whilst it’s safe to say that the majority of businesses these days have an element of social media output in their digital communications strategy, is it as straightforward as it seems to set up a paid campaign? And does it provide the right kind of ROI? The truth is, it’s really just trial and error.
There are two ways that brands use blogs and social media. The first way is, for want of a better word, cynical. They are companies that sporadically post content – usually only when they have a new line or product to promote – and rarely reach out to their consumer-base, save for the occasional dry […]
A few years ago, I found myself working with a number of clients who were Facebook-averse. They simply did not understand why their business should be using Facebook alongside LinkedIn and Twitter (what they considered to be the ‘business’ networks) and certainly didn’t understand why they should invest in Facebook ads.
Marketing in the 21st century means that at least some of your budget should be dedicated to getting your product or service mentioned by online influencers. This could mean people who have a good following on Facebook, Twitter, Instagram or even through a blog or YouTube.
Keywords used to be king. They used to be the most important part of your online content. If you wanted to improve your search ranking and visibility, you’d be sure to pack plenty into your content, but now Google’s got wise to this and the focus is on quality content.
So, you want to incorporate social media into your marketing strategy? That’s great to hear; I’m guessing that you have already thought about Facebook and Twitter…you know, the obvious social platforms. But how much thought have you given to Instagram?
Social media has been a game-changer within the world of marketing, and anyone worth their salt knows the value of a well-placed Facebook ad. But marketers have been slow on the uptake when it comes to blogging, feeling there’s less kudos when you pay for placements.
When did you last like, retweet or comment on one of your competitors’ social posts? How many of your competitors have you sent a LinkedIn request? What was the last post published on your rival’s company blog? How do you KNOW your competitors are really your competitors?